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Privacy Policy

Privacy Policy

Last updated: 2026-02-19

1. Introduction

Bravery Technology LTD ("Bravery", "we", "us" or "our") considers the protection of your personal data to be of the utmost importance. This Privacy Policy explains what personal data is collected during your use of the Bravery AI platform ("Platform", "Service"), how that data is processed, with whom it is shared and what your rights are.

By using our Platform, you acknowledge that you have read, understood and accepted this Privacy Policy. This Policy has been prepared in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

The data controller responsible for the processing of your personal data:

3. Personal Data We Collect

We collect the following categories of personal data during your use of the Platform:

a) Account Information

Your email address, name, preferred display name and, where applicable, company name are processed for the purposes of account creation and management.

b) Chat and Content Data

Conversations and messages exchanged with AI models through the Platform, projects you create and files you upload are processed for the purpose of providing the Service. This data is necessary to deliver AI-powered responses to you.

c) Memory Data

Bravery AI's memory feature allows the AI to retain information learned from your previous conversations. This data is entirely under your control; you may enable, disable, pause or reset the memory feature at any time. Memory data is used solely to provide you with a more personalised experience.

d) Technical Data

For security and service quality purposes, your IP address, device information (operating system, device type), browser information and session data are collected automatically.

e) Payment Information

If you subscribe to a paid plan (Plus or Ultra), payment processing is handled by the PCI DSS-compliant third-party payment processor Stripe. Sensitive payment details such as credit card numbers, expiry dates and CVV codes are never stored on Bravery's servers. Only subscription status, plan type and billing history are retained by us.

f) Location Data

Approximate location information (at country/region level) may be processed to provide language and region-appropriate services. This feature is entirely optional and can be toggled on or off in your settings.

g) Usage Data

Anonymous and aggregated data such as usage statistics, feature usage frequency and model usage counts may be collected for the purpose of improving the Service.

4. Purposes of Data Processing

The personal data we collect is used for the following purposes:

  • Service delivery: Creating and managing your account, providing the AI-powered chat service, managing your projects and files
  • Service improvement: Enhancing the Platform's performance and user experience, designing new features
  • Security: Ensuring account security, preventing unauthorised access, detecting fraud
  • Communications: Service-related notifications, security alerts, policy change announcements
  • Legal obligations: Fulfilling obligations arising from applicable legislation
  • Model training: Only with your explicit consent may your conversations be used to improve AI models. This preference can be changed at any time in your settings.

5. Legal Basis for Processing

Your personal data is processed on the following legal bases under UK GDPR:

  • Performance of a contract: Processing data necessary for the use of the Platform (account management, service delivery)
  • Legitimate interests: Ensuring service security, preventing fraud, improving service quality
  • Consent: Optional data processing activities such as model training, location data and the memory feature
  • Legal obligation: Data retention and reporting obligations arising from legal requirements

6. Data Sharing

Your personal data may be shared with third parties in the following limited circumstances:

  • Payment processor (Stripe): To securely process your paid subscription transactions
  • Infrastructure providers: Hosting and server infrastructure providers necessary for operating the Platform
  • Legal requirements: With competent authorities and bodies when required by court orders, prosecutorial requests or legal regulations

Your personal data is never sold to third parties, shared for marketing purposes or used for advertising targeting under any circumstances.

7. Data Security

We implement the following technical and organisational measures to ensure the security of your personal data:

  • All data transmission is encrypted using SSL/TLS (HTTPS)
  • Sensitive data is stored in encrypted form on our servers
  • Database access is restricted through role-based authorisation
  • Regular security audits and updates are conducted
  • Payment data is processed within Stripe's PCI DSS-compliant infrastructure

8. Data Retention Periods

Your personal data is retained in accordance with the following periods:

  • Account data: Retained for as long as your account is active. If you request account deletion, all your data will be permanently deleted within 30 days.
  • Chat and content data: Retained for as long as your account is active. Individual conversations may be deleted at any time.
  • Memory data: Retained until you reset it or delete your account.
  • Technical log data: Retained for up to 1 year for security purposes.
  • Payment records: Retained for 10 years in accordance with legal obligations.

9. Your Rights

Under UK GDPR, you have the following rights:

  • Right of access: You may request a copy of the personal data held about you.
  • Right to rectification: You may request the correction of inaccurate or incomplete personal data.
  • Right to erasure: You may request the deletion of your personal data.
  • Right to restrict processing: You may request the restriction of data processing under certain conditions.
  • Right to data portability: You may use the data export feature to receive your data in a structured, commonly used and machine-readable format (ZIP).
  • Right to object: You may object to data processing based on legitimate interests.
  • Right to withdraw consent: You may withdraw your consent for consent-based data processing activities at any time.

To exercise these rights, you may send an email to info@braverytechnology.com or use the data export and account deletion features available on the settings page within the Platform.

10. International Data Transfers

Your personal data is stored on servers located in the United Kingdom. Payment transactions may be processed through Stripe's global infrastructure; Stripe operates in accordance with appropriate security measures and data protection standards.

Bravery may receive infrastructure support from third-party AI services. In such cases, your data will only be shared with the relevant service providers for the purpose of service delivery and with appropriate security measures in place.

11. Cookies

Our Platform uses essential cookies necessary for the proper functioning of the Service. The cookies used include:

  • Session cookie: Required to maintain your session
  • Language preference cookie: Used to remember your selected language setting
  • Theme preference cookie: Stores your light/dark theme preference

For detailed information about cookies, please visit our Cookie Policy page.

12. Children's Privacy

The Bravery AI platform is intended solely for users aged 18 and over. Individuals under the age of 18 are not permitted to use the Platform. Should we become aware that a child has provided us with personal data, such data will be promptly deleted. If you are aware that a user under the age of 18 has created an account, please notify us at info@braverytechnology.com.

13. Policy Changes

We may update this Privacy Policy from time to time. In the event of significant changes, you will be notified through the Platform or by email. The updated Policy takes effect on the date of its publication. Your continued use of the Platform constitutes acceptance of the updated Policy.

14. Contact

For questions about our Privacy Policy or the processing of your personal data, you may contact us: